In the sentence "Maeve has emerged as a true driver of growth within Anthropologie's portfolio," the word driver is a homonym. Which interpretation aligns with the text?
A graduate student in applied linguistics analyzes the statement "shoppers valuing not just price and selection, but brand story, inclusivity and digital experience." Which research question emerges from this critical reading?
Imagine you are a social media manager at Anthropologie. Write a short promotional post (3−4 sentences) contextualizing Maeve's independence. Your post must highlight inclusivity and digital engagement, aligning with the brand's new standalone identity.
Judge the sentences below as TRUE (T) or FALSE (F):
(__)The spinoff of Maeve is portrayed as countercyclical, since other retailers consolidate instead of launching brands.
(__)Consumer emotional connection is cited as one justification for Maeve's independence.
(__)The brand's marketing campaign relies exclusively on traditional advertising, avoiding digital platforms.
Which sequence is correct?
The passage highlights Anthropologie's unusual decision to launch Maeve as a standalone brand. In this context, vocabulary plays a central role in shaping meaning. Consider the words below in relation to the excerpt:
Inclusive: "The brand is inclusive, spanning plus, petite, tall and adaptive options."
Portfolio: "Maeve has emerged as a true ... within Anthropologie's portfolio."
Consolidate: "While many retailers have retreated from new brand creation, opting instead to consolidate or focus on core labels."
Curated: "Consumers remain eager to embrace distinctive, thoughtfully curated fashion."
Embrace: "... reflects a belief that consumers remain eager to embrace distinctive, thoughtfully curated fashion."
Which interpretation aligns with how these terms function in the text?