Stuart Hall's "Encoding/Decoding" model challenges the linear transmission of media messages, suggesting that audiences actively interpret content based on their cultural backgrounds. In the context of an English class analyzing a news report, analyze the following statements regarding the three hypothetical positions from which decodings of a televisual discourse may be constructed.
I.The "Dominant-Hegemonic Position" occurs when the student takes the connoted meaning full and straight, decoding the message in terms of the reference code in which it has been encoded, accepting the preferred reading.
II.The "Negotiated Position" acknowledges the legitimacy of the hegemonic definitions to make the grand significations, but, at a more restricted, situational level, makes its own ground rules and operates with exceptions to the rule.
III.The "Oppositional Position" occurs when the student understands the preferred reading but rejects it entirely, decoding the message within an alternative frame of reference, often due to political or social disagreements.
Is/Are correct the statement(s):
- A III only.
- B II and III only.
- C I, II, and III.
- D I and III only.
- E I and II only.